Tom Ahern, an authority on making nonprofit communications work better, is author of How To Write Fundraising Materials That Raise More Money: The Art, Science, Secrets and Raising More Money With Newsletters Than You Ever Thought Possible. He has introduced hundreds of fundraisers across the U.S. and Canada to key principles of reader psychology, writing for donors, and effective graphic design. Founded in 1990, his firm, Ahern Communications (www.aherncomm.com), specializes in capital campaign case statements, direct mail fundraising as well as "friend raising," and donor newsletters.
Courses led by this presenter:
Direct Mail that Works
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